Communicative Positioning

Why do customers buy from you – and not from the competition?

Does this sound familiar?

Your products are good, but customers don’t understand why they are better than the competition’s. Your website sounds interchangeable. Your sales team can’t get to the heart of what’s special. The result: price pressure instead of appreciation.

What’s missing is a clear message that shows what you stand for.

Marketing Audit

After the workshop, you will have:

  • A clear message that distinguishes you from competitors

  • Arguments that make sales conversations easier for your sales team

  • The basis for consistent marketing across all channels

  • More persuasiveness in price negotiations

  • A positioning that creates trust and emotional connection

This is how We Work in the Workshop:

We analyze your top competitors: What do they promise? Where do they position themselves? What gaps are there in the market? A well-founded competitive analysis shows you opportunities and risks – and where you can successfully stand out.

What can you really do better than others? We identify your unique strengths, resources and capabilities. These are the things that your competition can’t easily copy – and that form the foundation for your success.

What makes you unique? From your core competencies, we distill what really makes you unique. This uniqueness is your most important asset in the competition for customers.

Why is your uniqueness valuable to customers? We translate your strengths into concrete advantages and added value that your target group understands and appreciates. Because in the end, what counts is: What benefit does the customer get from it?

We formulate your positioning: A clear, authentic statement that shows what you stand for, what distinguishes you and why customers should choose you. This positioning becomes the common thread for your entire communication.

  • Duration & format: Half-day workshop (approx. 4-6 hours), at your location
  • Participants: optimal with 3 to 7 people from management, marketing, sales and product development

Afterwards, you will receive a written summary of the developed positioning.

Who is the workshop suitable for?

Ideal for managing directors, marketing and sales managers of B2B companies who:

  • Want to clearly differentiate themselves from the competition
  • Want to sharpen their brand message
  • Want to give their sales team better arguments
  • Want to ensure consistent communication across all channels

Your workshop companion

I bring years of experience in strategic brand management and communication. With a clear view from the outside, I help companies to recognize their uniqueness and translate it into convincing messages.

Ready for clear positioning?

Let us clarify in a non-binding initial consultation whether the workshop is right for you – and what it can do for your company.

Get in touch now, I look forward to your message:

Mobile 0171/3545590
e-mail cw@wegerer-wegerer.de

Schedule an appointment online